The 100% Hotel Show for NFOLD began the way everything usually does: with preparation, attention to detail, and a lot of thought about what we truly want to share. Not only our products, but the philosophy behind them.

At the NFOLD booth, we presented handcrafted creations made from Soufli silk and carefully selected natural fabrics, dyed exclusively with natural dyes. Each piece carried its own story — from the raw material to the final result. It was a pleasure to see people stop, touch the textiles, and ask how they are dyed, where they come from, and how much time goes into creating them.

It was the small moments that made the difference. A conversation about sustainability in hospitality. A comment on the feel of the silk. A simple “this has soul.” Moments like these reminded us why we started NFOLD in the first place.

The exhibition brought together hoteliers, architects, and designers who are looking for something authentic and timeless for their hospitality spaces. From these encounters, new ideas emerged, along with meaningful opportunities for collaborations with hotels, villas, and tailor-made projects.

For NFOLD, luxury is not something fleeting. It is the time invested, the intention behind every choice, and the lasting imprint that remains.

The 100% Hotel Show was a space where all of this found room to be expressed.

A heartfelt thank you to everyone who stopped by the NFOLD booth, shared their time, thoughts, and interest. These encounters are what give meaning to every next step.

Until we meet again.